Since 1982
Our Journey

Vijay Alankar Mandir
A Legacy of Purity & Trust

The story of Vijay Alankar Mandir began in 1982 in Varanasi with a humble dream—to create a destination where customers receive not just jewelry, but unwavering trust.

Today, after 44 years, our showroom at Manduadih Crossing stands as a symbol of purity and exquisite craftsmanship. We specialize in 100% Hallmarked gold and certified diamond jewelry for every occasion.

The trust of thousands of families in Varanasi is our greatest asset. We have been dedicated to making your special moments unforgettable for generations.

Jewellery Craftsmanship

Why Choose Us?

100% Purity

Every piece of jewelry comes with the HUID Hallmark, the true identity of gold purity and authenticity.

Loved by Generations

The first choice for families in Varanasi for over 4 decades, built on relationships and trust.

Transparent Pricing

No hidden costs. We offer the lowest making charges and completely transparent live gold rates.

"For us, jewelry is not just a piece of metal, but a reflection of your emotions. We promise that your trust in our purity will remain forever unbroken."
— Vijay Alankar Mandir Family